Traffic Diagnosis AI

Traffic Slice

DEUMobileBanner 300×600Last 6h500 samples

Analysis Summary

Requests

500

Bid Rate

22.0%

Fill Rate

12.0%

Win Rate

55.0%

Avg Bid CPM

$2.85

Avg Win CPM

$4.10

Error Rate

4.0%

Avg Latency

168 ms

Top Anomalies

Floor price inflated +46% on averageschain stripped from DSP requestGDPR consent flag changed (1→0)User consent string emptiedtmax reduced 695→500 ms

Performance vs Baseline

Top Diagnosed Reasons

5 issues

Recommended Fix

Preserve the full schain object when forwarding to DSP.

Recommended Fix

Review bid-floor markup logic; reduce margin to ≤15% to improve bid rate.

Recommended Fix

Stop overriding regs.ext.gdpr; forward the SSP value as-is.

Recommended Fix

Forward the TCF consent string to DSP; removal may reduce personalized bid value.

Recommended Fix

Increase outbound tmax or reduce internal processing latency.

SSP vs DSP Field Diff

2 added3 removed8 modified

Field Path	SSP Value	DSP Value	Impact	Tag
source.ext.schain	{ complete: 1, nodes: [fyber.com] }	—	High	Policy risk
regs.ext.us_privacy	1—	—	Medium	Policy risk
regs.coppa	0	—	Low
imp[0].bidfloor	4.47 (avg)	6.54 (avg)	High	Revenue impact
app.id	3028181	8d535da2b4323366e40dbc7a9f08f4c3	Low	Internal hash
device.os	Android	android	Low	Normalization
device.osv	16.0	16	Low	Normalization
device.carrier	03	Vodafone Germany	Low	Enrichment
user.consent	CQfgvAAQfgvAA... (TCF v2)	""	High	Policy risk
regs.ext.gdpr	1	0	High	Policy risk
tmax	695	500	Medium	Latency
device.ext.sua	—	{ mobile: 1, model, platform }	Low	Enrichment
badv	—	[]	Low

Recommendations

5 actions

Reduce floor markup to ≤15%

The current ~46% bid-floor inflation is significantly reducing bid rates from PubMatic. A/B test lower margins.

AuctionHigh impact

Preserve schain in DSP requests

Stripping schain violates IAB transparency standards and may trigger DSP supply-quality filters.

TransparencyHigh impact

Fix GDPR flag passthrough

The regs.ext.gdpr value is being overridden from 1 to 0. This misrepresents consent status and risks GDPR non-compliance.

QualityHigh impact

Forward TCF consent string

Emptying user.consent/ext.consent removes the ability for DSPs to apply personalized bidding in GDPR regions.

TargetingMedium impact

Align tmax values

The 195 ms reduction in tmax leaves less headroom for DSP processing. Consider at least 600 ms outbound.

TechnicalMedium impact

Analysis Controls

Sample Size

Aggregation View

BundleGeoDSPSSP

Analyzing 500 samples, aggregated by Bundle. Compared against baseline period.